Posted on Mon, Nov 20, 2017 @ 4:00 pm

You have a cloud solution. Congratulations! Now, how do you sell it? After you built your cloud solution, your next key decision is choosing the right go-to-market (GTM) strategy. There are many factors you’ll need to consider here, including subscriptions, pricing, and sales channel. When crafting the GTM strategy for a cloud-based solution, you need to look at the subscriptions or offerings you will provide to your customers. Remember that customers like having options from which to choose, but too…

Posted on Thu, Nov 9, 2017 @ 12:35 pm

So, you’ve decided to build a cloud-based solution, but where do you go from here? There are a few key things that should be thought through, realized, and decided upon even before you start building your cloud solution. They revolve around what a customer of a cloud-based solution is looking for (hint, they aren’t looking for hundreds of features), which cloud service provider to choose, and why. Technically, cloud solutions are really Software as a Service (SaaS), so keep this…

Posted on Thu, Nov 2, 2017 @ 7:51 am

SaaS. Public Clouds. Private Clouds. If you’re in the software industry, chances are you hear these terms pretty much every day. From your boss to your colleagues to the software industry gurus you follow on Twitter, cloud solutions are what everyone is talking about right now. But with so much noise out there, you may be asking these questions: “What exactly are cloud solutions?” “How relevant are they to my industry?” “Why should I build my next solution in the…

Posted on Thu, Oct 26, 2017 @ 7:33 am

Post-Sales Use Cases Make no doubt, customer service is the reason a customer decides to stay with your business or look for a new solution. After the sales cycle is complete and the service organization has finished its delivery, the face of a company to its customers is the customer support team.  The level of support provided is how customers measure the value of a company to them, not by the solutions alone. Customer service is one of the few…

Posted on Thu, Oct 19, 2017 @ 9:00 am

From the first inquiry about a product to searching for a solution or logging a service ticket, chatbots assist a customer in real time to ensure they receive what they need when they need it. Whether customers call with a question or want to chat via instant messaging, businesses are using bots to provide real-time, useful information to their customers when they need it. Because of their versatility, bots are used to assist customers throughout the customer journey, including both…

Posted on Thu, Oct 12, 2017 @ 10:51 am

OFS Prototypes and Accelerators in Blockchain To show you blockchain in action, I would like to share several of the prototypes and accelerators OFS just built in blockchain. Please note that the use cases discussed below do not address all the regulatory concerns required in their respective fields. Practical applications of blockchain are still evolving and, in fact, it is possible that blockchain will do away with some of these regulatory concerns. We think this is what makes blockchain applications…

Posted on Thu, Oct 5, 2017 @ 1:58 pm

Hardly a day passes by without someone mentioning Bitcoin, especially when the currency’s market value has reached thousands of dollars. This grabs our attention immediately. At ObjectFrontier, we are interested in Bitcoin not just for its market value, but because of the technology that makes it tick, makes it secure, and makes it successful: blockchain.  Thanks to the likes of Vitalik Buterin, blockchain – the same engine behind the success of Bitcoin – is now available for enterprises to use…

Posted on Thu, Sep 28, 2017 @ 1:19 pm

Big Data. Data Lakes. Analytics. Machine Learning.  Are these tools only meant for tech giants like Google or Facebook? Or, can these tools meaningfully assist any business and help it respond to the ever-changing needs of the market? As the software industry continues to move toward consuming and delivering cloud-based solutions, many companies now realize they sit on a gold mine of data. Although many understand the value of data, few understand how to unlock that value. Every time one…

Posted on Wed, Sep 7, 2016 @ 3:00 pm

The old expression, “Some things never change,” is one that I’ve lived by in my 40 years in the software business—until I learned it was wrong! I thought I was so smart, because I could see the patterns in new technology repeating over the years, and I got good at mapping the latest technology terms and tools back to the older ones I learned. This worked for the most part, since some principles of software and IT are universal and…

Posted on Thu, Aug 11, 2016 @ 7:00 am

With the multitude of devices owned by consumers today and the large amount of time they spend using them daily, businesses are realizing the powerful impact that good software can have on driving revenue. Software provides a personalized, direct way for businesses to reach their customers, and it is continually being used by forward-thinking firms to come up with new and original ways to accomplish business goals. (more…)