Client: A National Television Broadcasting Company
Client Need: The Client’s original mobile Breaking New Alerts and Distribution Hub was built to handle significantly fewer subscribers than the 16 million iOS subscribers and 9 million Android subscribers it had amassed over the years. On this older platform, there was a 16-minute lag from when news editors entered a story to when subscribers actually received the alert on their mobile device.
In the business of breaking news, where reputation relies upon delivering immediate, accurate news, every moment counts. The Client felt it was imperative that the platform be rebuilt to send out news alerts nearly instantly.
Platform must be –
- Built to scale, so it will last for many years and to handle many more subscribers
- Designed to store and retrieve millions of records, and to filter them by platform within seconds to send out news notifications quickly
- Completed very quickly, as this project was a top priority for the Client
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