Posted on Fri, Dec 19, 2014 @ 7:00 am

Missed OFS's webinar earlier this month? Now you can experience all the valuable insights from Forrester's John C. McCarthy and OFS's Rich Napoli at your own convenience! "Understanding Your Digital Transformation Agenda: How Do You Meet Customers' Real-Time Expectations?" Featuring Forrester Analyst John C. McCarthy with OFS CEO Rich Napoli from December 2014 Digitally transforming your enterprise requires a whole new way of thinking and operating – not only in the IT department, but throughout the entire corporation. It all starts with re-examining your customer's…

Posted on Tue, Dec 16, 2014 @ 12:00 pm

Client:  A Leading Sports Television Network Client Need:  The Client wanted to increase viewer engagement and extend viewership time during their broadcast of a major upcoming sporting event. By securing higher TV audience ratings, they could increase their advertising revenue from program sponsors. They decided they wanted to build an app for Samsung Smart TVs for this purpose, which viewers could download directly onto their TV, as well as an app to work on Android mobile devices for on-the-go viewers…

Posted on Mon, Dec 1, 2014 @ 2:04 am

Understanding Your Digital Transformation Agenda: How Do You Meet Customers’ Real-Time Expectations? Thursday, December 4, 2014 from 1:00-1:30pm ET Featuring Forrester Analyst John C. McCarthy and OFS CEO Rich Napoli! With the pervasiveness of digital devices in today’s world, firms must rethink their business strategy – from the outside in – to capitalize on the competitive advantages that today’s digital technology provides. The best digital experiences are ones that understand a customer’s complete journey, not just their current transactions with your…

Posted on Thu, Nov 20, 2014 @ 5:17 am

Forrester Research Inc. explains in a recent research brief, “Customer Journey Mapping is Becoming Key to Digital Transformation” (Oct. 2014), that businesses are rethinking the entirety of their customer’s journey to fully understand what their customer actually wants to accomplish in engaging with them. “Customer Journey Maps are a visual representation of the series of interactions between a customer and a company that occur as the customer pursues a specific goal.” Using this tool helps businesses refocus on their customer…

Posted on Tue, Nov 11, 2014 @ 3:48 pm

Digitally transforming your enterprise requires a whole new way of thinking and operating – not only in the IT department, but throughout the entire corporation. It all starts with re-examining your customer's journey from their perspective to predict their next most likely actions, and then building your digital products and services around those needs. It requires anoutside-in approach that focuses on what the customer actually wants to do rather than what the business thinks they should do. Check out the numbers: Companies that are customer experience leaders outperform…

Posted on Fri, Aug 22, 2014 @ 7:00 am

The consumer viewing experience today has changed drastically from the traditional experience of watching television. Gone are the days when the entire family sat in front of a TV set and watched a show in its entirety, including commercials, without distractions from other devices or alternate sources of programming. Shows were developed for mass audiences, and there were long term syndication rights associated with them. Broadcast media is still an integral part of consumer’s lives, but the industry faces challenges on many…

Posted on Wed, Jun 25, 2014 @ 7:00 am

Check out OFS's latest article, featured as the cover story in this month's issue of NJTC's TechLifeSciNews! Click Here for Article These days, your smartphone fulfills many roles beyond just being a medium for audible conversation. It is your personal assistant, your calendar, your DJ, your TV, your camera, your library, your navigator, your researcher, and the list goes on… Ever wonder if the role of “doctor” could be added to that list? It sounds like a far stretch, but…

Posted on Fri, Jun 13, 2014 @ 7:00 am

The Old-Fashioned Way In the late 1970s, the actor John Houseman starred in a famous commercial for a well-regarded old-line investment manager of the time.  There he is in his dark suit and bow tie, informing you that investing is hard work and that by engaging them as your financial advisor, you too could make money the old fashioned way. Technology is revolutionizing and reconfiguring many industries, and the financial services space has certainly benefited from many technology innovations.  But,…

Posted on Mon, May 5, 2014 @ 7:00 am

Our last two posts shared some evidence of the mobile revolution that is underway in the healthcare industry. A number of mHealth apps that provide true digital value to patients have emerged, and they are disrupting the status quo in the industry. Apps to manage diabetes, to treat vision problems, to test blood, and to track sleep patterns are providing new ways of care for patients outside of the traditional physician/hospital treatment. These mHealth apps make up a market expected…