Software is Now Your Brand – an Event Featuring Independent Research Firm Analyst John McCarthy
Sponsored by ObjectFrontier Inc. (OFS) for the New Jersey Technology Council (NJTC)
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For all companies now, regardless of whether they make cars or appliances, sell insurance or rent apartments, software is driving more and more of their revenue. Whether through innovative mobile apps, responsive social media, gamified websites, embedded software or sophisticated back-end transaction engines, businesses now must leverage all these tools to compete for market share. For companies that have never thought of themselves as being in the software business, it’s time to think again.
Guest Speaker John McCarthy, a VP & Principal Analyst from Forrester Research, Inc., will provide major insights on how the software assets of a company represent a key part of the brand experience and the firm’s differentiation.
Whether its mobile banking apps on phones, infotainment systems in cars, or the proactive diagnostics running in wind turbines or washing machines in homes, the user experience determines how the customer perceives the product and the brand. This change creates huge new requirements around how software products are developed, how mobile apps are built and how IT systems are designed. The session will look at the services and business implications and opportunities behind the software-as-the-brand dynamic. This program will be a wake-up call for many organizations and a warning to IT departments who wish to avoid being banished to the back office forever.
With 27 years of experience at Forrester, John McCarthy is a key contributor to Forrester’s work on predicting the business impact of technology. John has more than 12 years of insight into the development of a global delivery model for IT services and product development.
OFS, a premier Product Development Services Company, helps software vendors and forward-thinking corporations to innovate using software in a more strategic way to drive and increase market share.
Date: Tuesday, November 12, 2013
Location: Yorktel, 61 Corbett Way, Eatontown, NJ 07724
Time: 8:00 am – 12:00 pm
OFS provides software-enabled businesses with product engineering skills to help build web-based and mobile software products (iOS, Android, Blackberry, Windows) that drive revenue for their business. In 2009, OFS (www.objectfrontier.com) began executing a strategy for growth by hiring sales and delivery experts, putting new processes and infrastructure in place, and growing its offshore team substantially to prepare for new business. As a result, OFS has expanded rapidly in the North American market, adding several multi-billion dollar companies to its client list. OFS has tripled in size since then and now has a team of over 400 professionals spread across its US offices in New Jersey, Philadelphia, Washington DC, Atlanta, and its offshore facility in Chennai, India.