Tag Archives: Webinar

Posted on Fri, Dec 19, 2014 @ 7:00 am

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Missed OFS’s webinar earlier this month? Now you can experience all the valuable insights from Forrester’s John C. McCarthy and OFS’s Rich Napoli at your own convenience!

“Understanding Your Digital Transformation Agenda: How Do You Meet Customers’ Real-Time Expectations?”

Featuring Forrester Analyst John C. McCarthy
with OFS CEO Rich Napoli
from December 2014

Digitally transforming your enterprise requires a whole new way of thinking and operating – not only in the IT department, but throughout the entire corporation. It all starts with re-examining your customer’s journey to predict their next most likely actions, and then building your digital products and services around your customer’s needs.

The Reality: Companies that are customer experience leaders outperform their peers by nearly 30% on the S & P index. (Forrester Research, Inc., The Business Impact of Customer Experience, June 2013).

The Challenge: Customers are constantly changing their behavior faster than firms are evolving their business model, processes, and technology.

Check out our 30-minute webinar so you can future-proof your business strategy and adapt your organization to the digital world! These topics will be covered:

  • Why it’s essential to understand your customer’s complete journey
  • How businesses today are using digital to drive engagement and revenue
  • How to adopt a Product Engineering Mindset to foster business agility
  • How to structure your organization and find the right skillsets
  • How to bridge the gap between customer expectations and the products you deliver

 

Posted on Mon, Dec 1, 2014 @ 2:04 am

Understanding Your Digital Transformation Agenda:

How Do You Meet Customers’ Real-Time Expectations?

Thursday, December 4, 2014 from 1:00-1:30pm ET

Featuring Forrester Analyst John C. McCarthy and OFS CEO Rich Napoli!
Digital-Transformation-Webinar-Banner_Dec_4

With the pervasiveness of digital devices in today’s world, firms must rethink their business strategy – from the outside in – to capitalize on the competitive advantages that today’s digital technology provides.

The best digital experiences are ones that understand a customer’s complete journey, not just their current transactions with your company. Predicting your customer’s next most likely need by analyzing his prior purchase patterns, his current location through his smartphone, and his recent requests, lets you build innovative, engaging apps and services that make your customer likely to return. Rather than designing a technology stack around assembling components, it must be designed around the tasks that customers are actually trying to accomplish.

Building all this technology requires a whole new way of thinking and operation not only in the IT department, but the entire corporation as well. With the customer journey as the focus, it’s not just the front-end UI that needs attention – exceptional digital products require that you simplify all your systems on the back-end, too.

But reorganizing and re-operating in this way is a huge undertaking. And what’s more – customers are constantly changing their behavior faster than firms are evolving their business model, processes, and technology. Find out how to stay a step ahead of customers’ expectations and transform your business to provide meaningful digital experiences using an agile, product mindset.

Discover in 30 minutes:

  • Why it’s essential to understand your customer’s complete journey
  • How businesses today are using digital to drive engagement and revenue
  • How to adopt a Product Engineering Mindset to foster business agility
  • How to structure your organization and find the right skillsets
  • How to bridge the gap between customer expectations and the products you deliver
Posted on Thu, Nov 20, 2014 @ 5:17 am

Forrester Research Inc. explains in a recent research brief, “Customer Journey Mapping is Becoming Key to Digital Transformation” (Oct. 2014), that businesses are rethinking the entirety of their customer’s journey to fully understand what their customer actually wants to accomplish in engaging with them.

Customer Journey Maps are a visual representation of the series of interactions between a customer and a company that occur as the customer pursues a specific goal.”

Using this tool helps businesses refocus on their customer with an outside-in perspective, allowing them to see with fresh eyes how they can best serve them. The business can then evaluate how well their digital offerings meet these customer needs, and which digital investments will help them fill the gaps that exist.

Join us for a webinar featuring Forrester Analyst John C. McCarthy to find out more on how to accurately map your customer’s journey and how to use it to bridge the gap between customer expectations and the digital products you deliver!

Understanding Your Digital Transformation Agenda:

How Do You Meet Customers’ Real-Time Expectations?

Dec. 4, 2014, 1:00-1:30 PM EST

 

Posted on Tue, Nov 11, 2014 @ 3:48 pm

Digital-Transformation-Webinar-Banner_Dec_4

Digitally transforming your enterprise requires a whole new way of thinking and operating – not only in the IT department, but throughout the entire corporation.

It all starts with re-examining your customer’s journey from their perspective to predict their next most likely actions, and then building your digital products and services around those needs. It requires anoutside-in approach that focuses on what the customer actually wants to do rather than what the business thinks they should do.

Check out the numbers: Companies that are customer experience leaders outperform their peers by nearly 30% on the S & P index (Forrester Research, Inc. The Business Impact of Customer Experience, 2013). These businesses know that it’s not just the front-end UI that needs attention – exceptional digital products require that you simplify all your systems on the back-end, too. But reorganizing and re-operating in this way is a huge undertaking…

The Challenge: Customers are constantly changing their behavior faster than firms are evolving their business model, processes, and technology.

Join us for a 30-minute webinar so you can future-proof your business strategy and adapt your organization to the digital world!

Understanding Your Digital Transformation Agenda:

How Do You Meet Customers’ Real-Time Expectations?

Thursday, December 4, 2014, 1:00-1:30pm ET

Featuring Forrester Analyst John McCarthy and OFS CEO Rich Napoli

Discover:

  • Why it’s essential to understand your customer’s complete journey
  • How businesses today are using digital to drive engagement and revenue
  • How to adopt a Product Engineering Mindset to foster business agility
  • How to structure your organization and find the right skillsets
  • How to bridge the gap between customer expectations and the products you deliver

Find out how to stay a step ahead of customers’ expectations and transform your business to provide meaningful digital experiences using an agile, product mindset.

About Our Presenters:

Rich N1b5fc23apoli, CEO of ObjectFrontier Software, has an impressive 35+ years of experience in the software industry with senior management and CEO roles in five different software firms and two software engineering firms including Datalogix, Princeton Financial Systems, and Fusion Technologies where he helped lead their growth and sale to Oracle, State Street, and Safeguard respectively.

Since 2010, Rich has been leading ObjectFrontier Software, Inc (OFS) as CEO, providing software product engineering services up and down the East Coast. In the past four years, Rich has guided the company through a dramatic growth period of over 650%. He has positioned OFS as a leader in software product engineering, attracting the attention of Forrester Research and being mentioned by them in a recent report as among the best in mid-sized product development service providers.

Rich has a BS in Computer Science from Stony Brook University and an MBA from New York University.


John-McCarthy-NEOPDF_(3)-resized-600John McCarthy
 has 27 years of experience at Forrester, and is a key contributor to their work on predicting the business impact of technology. As such, he covers such topics as the future of IT services and mobile apps and their impact on IT and vendors, the impact of cloud computing, the emergence of “platform” BPO offerings, and implications of SaaS on traditional services. John also has more than 12 years of insight into the development of a global delivery model for IT services and product development.

To define their mobile app, vendor management, offshore, and IT management and governance strategies, John has worked with leading-edge firms and governments in many countries and regions, including Argentina, Australia, Brazil, Canada, Finland, France, Germany, Hong Kong, India, Japan, the Netherlands, New Zealand, Saudi Arabia, Singapore, South Africa, Spain, and the UK.

John holds a Bachelor of Arts degree in European history and economics from Connecticut College.