Digitally transforming your enterprise requires a whole new way of thinking and operating – not only in the IT department, but throughout the entire corporation.
It all starts with re-examining your customer’s journey from their perspective to predict their next most likely actions, and then building your digital products and services around those needs. It requires anoutside-in approach that focuses on what the customer actually wants to do rather than what the business thinks they should do.
Check out the numbers: Companies that are customer experience leaders outperform their peers by nearly 30% on the S & P index (Forrester Research, Inc. The Business Impact of Customer Experience, 2013). These businesses know that it’s not just the front-end UI that needs attention – exceptional digital products require that you simplify all your systems on the back-end, too. But reorganizing and re-operating in this way is a huge undertaking…
The Challenge: Customers are constantly changing their behavior faster than firms are evolving their business model, processes, and technology.
Join us for a 30-minute webinar so you can future-proof your business strategy and adapt your organization to the digital world!
Understanding Your Digital Transformation Agenda:
How Do You Meet Customers’ Real-Time Expectations?
Thursday, December 4, 2014, 1:00-1:30pm ET
Featuring Forrester Analyst John McCarthy and OFS CEO Rich Napoli
- Why it’s essential to understand your customer’s complete journey
- How businesses today are using digital to drive engagement and revenue
- How to adopt a Product Engineering Mindset to foster business agility
- How to structure your organization and find the right skillsets
- How to bridge the gap between customer expectations and the products you deliver
Find out how to stay a step ahead of customers’ expectations and transform your business to provide meaningful digital experiences using an agile, product mindset.
About Our Presenters:
Rich Napoli, CEO of ObjectFrontier Software, has an impressive 35+ years of experience in the software industry with senior management and CEO roles in five different software firms and two software engineering firms including Datalogix, Princeton Financial Systems, and Fusion Technologies where he helped lead their growth and sale to Oracle, State Street, and Safeguard respectively.
Since 2010, Rich has been leading ObjectFrontier Software, Inc (OFS) as CEO, providing software product engineering services up and down the East Coast. In the past four years, Rich has guided the company through a dramatic growth period of over 650%. He has positioned OFS as a leader in software product engineering, attracting the attention of Forrester Research and being mentioned by them in a recent report as among the best in mid-sized product development service providers.
Rich has a BS in Computer Science from Stony Brook University and an MBA from New York University.
John McCarthy has 27 years of experience at Forrester, and is a key contributor to their work on predicting the business impact of technology. As such, he covers such topics as the future of IT services and mobile apps and their impact on IT and vendors, the impact of cloud computing, the emergence of “platform” BPO offerings, and implications of SaaS on traditional services. John also has more than 12 years of insight into the development of a global delivery model for IT services and product development.
To define their mobile app, vendor management, offshore, and IT management and governance strategies, John has worked with leading-edge firms and governments in many countries and regions, including Argentina, Australia, Brazil, Canada, Finland, France, Germany, Hong Kong, India, Japan, the Netherlands, New Zealand, Saudi Arabia, Singapore, South Africa, Spain, and the UK.
John holds a Bachelor of Arts degree in European history and economics from Connecticut College.