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ObjectFrontier Software (OFS) Interviewed for a Report on the Critical Role of Software for 21st Century Brands
Atlanta, March 11, 2014: ObjectFrontier Software (OFS) announced today it was interviewed by Forrester Research, Inc. for its January 2014 research report, "Software Must Enrich Your Brand" by John McCarthy, a VP & Principal Analyst from Forrester Research, Inc.
The report explains how "customers increasingly interact with your products and service directly through the software they touch: mobile apps, connected products, websites, and digital experiences. If the software fails — or fails to delight — the brand suffers." It goes on to say that "software doesn't stop with the application's customer's touch. It pervades your entire product and service experience, from call center reps to analytically derived custom offers from marketing."
"More than ever, software either enriches or degrades your brand. It's time for companies to acknowledge the central role of software and elevate it from an IT-led application development group to a business-led product-development function." A copy of the research report can be obtained here.
ObjectFrontier is among 12 vendors and user companies interviewed by Forrester Research for this research report. Susana Caparros, Director of US Marketing for OFS shared, "It is extremely rewarding to have an independent firm like Forrester Research interviews us for what we believe to be a game-changing report about software's effect on businesses everywhere".
OFS provides software-enabled businesses with product engineering skills to help build web-based and mobile software products that drive revenue for their business. In 2010, OFS began executing a strategy for growth by hiring sales and delivery experts, putting new processes and infrastructure in place, and growing its offshore team substantially to prepare for new business. As a result, OFS has expanded rapidly in the North American market, adding several multi-billion dollar companies to its client list. OFS has tripled in size since then and now has a team of nearly 500 professionals spread across its US offices in New Jersey, Philadelphia, Washington DC, Atlanta, and its offshore facility in Chennai, India. For more information, visit www.objectfrontier.com.