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Software is Now Your Brand - an Event featuring John Mccarthy
For all companies now, regardless of whether they make cars or appliances, sell insurance or rent apartments, software is driving more and more of their revenue. Whether through innovative mobile apps, responsive social media, gamified websites, embedded software or sophisticated back-end transaction engines, businesses now must leverage all these tools to compete for market share. For companies that have never thought of themselves as being in the software business, it's time to think again.
Guest Speaker John McCarthy, a VP & Principal Analyst from Forrester Research, Inc., will provide major insights on how the software assets of a company represent a key part of the brand experience and the firm's differentiation.
Whether its mobile banking apps on phones, infotainment systems in cars, or the proactive diagnostics running in wind turbines or washing machines in homes, the user experience determines how the customer perceives the product and the brand. This change creates huge new requirements around how software products are developed, how mobile apps are built and how IT systems are designed. The session will look at the services and business implications and opportunities behind the software-as-the-brand dynamic. This program will be a wake-up call for many organizations and a warning to IT departments who wish to avoid being banished to the back office forever.